I focus on thoughtful email campaigns, automated flows, and customer-focused copy for e-commerce brands — built around what customers need to know and where they are in their journey.
Good email marketing starts with understanding the customer. Before planning a campaign or automated flow, I consider who will receive it, what they already know, and what information might help them take the next step.
I focus on skincare, beauty, and wellness e-commerce brands. Customers in these categories often have questions about products, ingredients, and how to use them. Email can help answer those questions, build confidence, and give customers a reason to return.
My approach combines customer research, thoughtful strategy, and purposeful copywriting. I focus on making email campaigns and automated flows relevant to the customer and useful to the business.
The areas I work across — from the first signup to bringing a lapsed customer back. Each one connects to the others, and that's how I approach them.
Each project shows a different part of the email marketing process — the strategy behind it, the copy, and how it would work in practice. Projects are added as they are completed.
I'm available to work with e-commerce brands on email campaigns, automated flows, and copywriting. If you'd like to discuss your brand and what you need, feel free to get in touch.
Send me a message